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31. März 2017

New Apple Watch Series 2 Ad Encourages Users to ‚Live Bright‘

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to „live bright“ with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe.

The new spot aligns with Apple’s recent pivoting of the Apple Watch from a fashion accessory to a health and fitness tool. The ad also features the Beyoncé song „Freedom.“

Yesterday Apple shared another collection of Twitter-based iPad Pro commercials, in which the company references real Tweets complaining about [...]

 
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31. März 2017

Twitter Replaces Default Egg Profile Photo

Twitter today announced that it is doing away with the egg profile photo that was used for any Twitter account that did not upload its own profile picture.

Over time, the egg, which has been around for many years, has come to be associated with accounts created to harass others, giving the egg a negative connotation that Twitter wanted to do away with.

Instead of the egg, Twitter is introducing a new default photo profile that’s designed to encourage people to upload their own photos „for more personal expression.“ Twitter aimed to create something that was generic, universal, serious, unbranded, temporary, and inclusive, and which felt more like a [...]

 
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31. März 2017

Apple Highlights Autism Acceptance Month Through App Store, Retail Field Trips

April is Autism Acceptance Month, and Apple plans to mark the occasion in several ways, including a dedicated section in the App Store and retail field trips.

According to Steven Aquino, a journalist who covers accessibility topics, Apple will offer field trips to retail stores that will host music events designed to include children with disabilities.

Kids will be able to participate in the events using the Skoogmusic Skoog 2.0 Tactile Musical Interface, one of the many accessibility-oriented accessories Apple sells in its online store. Skoog is a tactile cube that lets children with disabilities control sound through touch.

Along with special Apple [...]

 
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31. März 2017

All Three 2017 iPhones Said to Feature True Tone Displays

Apple’s widely expected trio of new iPhone models will all feature True Tone displays, according to investment bank Barclays.

True Tone display technology is currently exclusive to the 9.7-inch iPad Pro Barclays said the tentatively named iPhone 7s, iPhone 7s Plus, and iPhone 8 with an OLED display will each include a „full spectral sensing“ ambient light sensor for the purpose of a „True Color“ screen. The sensors are expected to be supplied by Austrian semiconductor manufacturer AMS.

An excerpt from the research note obtained by MacRumors: For the expected iPhone 7S models, as well as the iPhone 8, we think ams’s content [...]

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