Apple today in California officially announced the „iPhone Xs“ and „iPhone Xs Max,“ the latest iPhone models coming this year. The company confirmed that both models will come in Space Gray, Silver, and Gold color options, with Gold being the new addition to the iPhone XS lineup this year.
The iPhone XS models have the same design as the iPhone X from 2017, with an edge-to-edge OLED display, greatly reduced bezels, and a „notch“ that houses the front-facing TrueDepth Camera system. The iPhone XS is the direct iPhone X successor and measures in at 5.8 inches, while the XS Max is Apple’s biggest iPhone yet at 6.5 inches.
Beats by Dr. Dre, Apple’s well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018.
Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones.
Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben [...]
Eve Systems, formerly Elgato, today announced several new additions to its popular HomeKit product lineup, including a power strip, a light strip, and a new light switch for use in Europe.
The Eve Light Strip follows the Eve Flare, a HomeKit-connected mood lamp that was released in May. The Eve Flare was limited to countries in Europe and is not available in the U.S., but the Light Strip will see a wider release.
The LED light strip works with a selection of pre-installed lighting scenes and allows users to set their own colors. According to Eve, the Light Strip provides up to 1800 lumens across its two meter length thanks to triple-diode architecture. Eve Light [...]
Popular speaker company Ultimate Ears today announced the launch of the two newest speakers in its product lineup, the BOOM 3 and the MEGABOOM 3. Like all Ultimate Ears speakers, the BOOM 3 and MEGABOOM 3 are portable, waterproof speakers that can be used in a variety of conditions and are perfect for the pool or the beach.
Compared to previous-generation speakers, the BOOM 3 and MEGABOOM 3 use new two-toned high-performance fabric that’s ultra tough and was originally designed for purposes like motorcycle jackets and fire equipment.
The speakers also include a new Magic Button at the top of the enclosure for easier access to music controls, while MEGABOOM 3 [...]