Die Übernahme von Beats war die teuerste in der Apple-Geschichte. Doch wie geht es der Marke unter dem neuen Besitzer? Macwelt News
For the past several months, rumors have provided a glimpse of what to expect at Apple’s special event on Wednesday. Now, we may know of at least one category that won’t see any stage time tomorrow.
The Verge, citing a source close to the situation, reports that Apple does not plan to announce any new hardware from its Beats subsidiary at its „Gather Round“ event at Steve Jobs Theater on Wednesday. The only new headphones expected are an updated pair of AirPods with „Hey Siri“ support.
If the report is accurate, that means Apple fans should keep their expectations low for any new Beats headphones, or a lower-priced HomePod [...]
Beats by Dr. Dre, Apple’s well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018.
Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones.
Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben [...]
Today is the last day that our readers can take advantage of the MacRumors exclusive Twelve South sale, which is offering discounts on nine products aimed at helping you get ready to go back to school. If you’re interested and haven’t used the promo code MacRumorsBTS yet, head over to our blog post on the sale, browse the products eligible for the discount, and make your purchase on TwelveSouth.com before 11:59 p.m. ET tonight, August 24.
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As a quick recap, the 15 percent off [...]