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15. Juni 2018

Apple Launches New ‚Behind the Mac‘ Ad Campaign

Apple today launched a new ad campaign focused on the Mac, carrying the tagline „Behind the Mac“ and highlighting a trio of creators who have used Macs to „make something wonderful.“ There are four ads in the series, with the first, set to Daniel Johnston’s „Story of an Artist,“ showing a variety of people using Macs as part of their creative processes.

Three other ads focus on specific Mac users from various disciplines:

– Photographer and disability advocate Bruce Hall, who is legally blind, uses his Mac and iPhone to help „see the things that always felt out of reach.“ Some of Hall’s work is part [...]

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17. Mai 2018

Apple Music Competitor Tidal Allegedly Months Behind on Royalty Payments

Subscription based music service and Apple Music competitor Tidal is months behind on its royalty payments to record labels according to a report from Norwegian news site Dagens Næringsliv that was translated by Music Business Worldwide.

Multiple sources have said that Tidal has not making timely payments to „three major international companies,“ claims confirmed by two Norway-based labels: Propellor Records and its distributor, Phonofile, a company owned by Sony.

Phonofile CEO Sveinung Rindal said that reports of delayed payments are correct, while Propeller Recordings CEO Frithjof Boye Hungnes said the company had not been paid since October. [...]

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24. März 2018

Former Apple Sound Designer Discusses History Behind ‚Sosumi‘, Mac Startup Tone, and Camera Click

In the late 1980s Jim Reekes began working as a sound designer for Apple, creating some of the Mac’s most iconic sounds like the „Sosumi“ beep, startup chord, and camera/screenshot click. In a new interview with CNBC, Reekes discussed the origins behind each of these sound creations, and what he thinks about the current audio design of Apple devices. Reekes has touched upon these topics before, but they remain interesting for anyone who might not have heard about this part of Apple’s history.

Reekes explained that the reason for the name „Sosumi“ began with a lawsuit from The Beatles‘ record label, also named Apple. At the time, [...]

 
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22. Februar 2018

Apple Shares Behind the Scenes Look at How the Portrait Lighting Feature Was Created

Apple this evening uploaded a new „Portrait Lighting“ video to its YouTube channel, which is designed to give a behind the scenes look at how the Portrait Lighting effects on the iPhone X were created.

Take a look behind the iPhone X and discover the process we went through to create Portrait Lighting. Combining timeless lighting principles with advanced machine learning, we created an iPhone that takes studio-quality portraits without the studio.

In the video, Apple explains that it worked with global image makers and some of the world’s best photographers to combine timeless lighting principles with machine learning techniques.

The [...]

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