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18. September 2018

Withings Brand Returns With ‚Steel HR Sport‘ Hybrid Smartwatch

Withings has returned with a new hybrid smartwatch offering, after one of the company’s co-founders bought the brand back from Nokia earlier this year.

Back in 2016, Nokia acquired health startup Withings in a deal estimated at $192 million, hoping to re-establish its presence in the consumer electronics market. It did so by rebranding Withings‘ line of iOS compatible products under its own name.

But by May 2018, the acquisition was considered a failure, and Nokia announced its intention to sell the division back to Withings co-founder, Eric Carreel. Carreel promised a „relaunch“ of its products by the end of 2018, and today’s [...]

 
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6. September 2018

Apple’s Beats by Dre Brand Announces NBA Partnership

Beats by Dr. Dre, Apple’s well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018.

Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones.

Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben [...]

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29. August 2018

Former Mophie Employees Launch New Eco-Friendly Charging Accessory Brand ‚Nimble‘

A trio of former Mophie/Zagg employees today launched a new accessory brand called „Nimble,“ which is aimed at crafting smartphone and tech accessories that are environmentally friendly (via CNET).

Those behind Nimble include Ross Howe (Nimble CEO), Jon Bradley (creative director), and Kevin Malinowski (brand marketing), who were all originally part of Mophie when the company merged with Zagg in 2016. The creators of Nimble say they didn’t mesh with the company following the Zagg merger, and left in March 2018.

Now, the Nimble brand will sell products that are similar to Mophie’s devices, including wireless charging pads, portable battery [...]

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23. Juli 2018

Netgear’s Arlo Brand Gains New Wire-Free Smart Audio Doorbell

Netgear’s Arlo brand today announced the launch of the new Arlo Audio Doorbell and Arlo Chime, a new smart doorbell solution that’s designed to pair with wire-free cameras in the Arlo lineup.

The Arlo Audio Doorbell doesn’t include its own camera, as it’s meant to be used with existing Arlo home security camera options. It pairs up with an Arlo camera installed in a home’s entryway and adds doorbell functionality, but it can also be used on a standalone audio-only basis.

Able to work via batteries or as a replacement for a home’s existing doorbell setup, when the Arlo Audio Doorbell is pressed, it activates your iPhone with an [...]

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