MBLM this week published part of its Brand Intimacy 2018 Report, with the preliminary findings focusing on responses from millennials and other young age groups. MBLM surveyed 6,000 consumers and performed 54,000 brand evaluations across 15 total industries in the United States, Mexico, and the United Arab Emirates in order to discover which brands had the deepest emotional connections with respondents.
For millennials (typically individuals in their early twenties to late thirties as of 2018), Apple earned the top spot as the most intimate brand in the U.S. In second place was Disney, followed by YouTube, Target, and Amazon. The top four spots last year for millennials were [...]
Ganzen Artikel auf macprime.ch lesen
When Apple released the updated App Store as part of iOS 11, the App Store logo got an overhaul. Instead of an „A“ made from a pencil, a paintbrush, and a ruler, Apple designed a simpler „A“ that looks like it’s constructed from popsicle sticks.
As it turns out, Apple’s App Store logo bears a resemblance to the logo used by a Chinese clothing brand named KON, and now KON is suing Apple.
According to Phone Radar (via The Verge), KON believes Apple’s new logo is a violation of Chinese copyright law. KON is a brand that’s been around since 2009, and as The Verge discovered, Baidu Baike, the Chinese equivalent of [...]
Following an op-ed shared on Axios earlier this morning by CEO Evan Spiegel, Snapchat has now unveiled its radical redesign with the goal of creating a personalized user experience that’s easier to navigate, particularly for new users (via TechCrunch). The app’s update will start to roll out to iOS and Android users on Friday, and will be introduced to everyone „within a few weeks.“
The update aggregates both Stories and direct messages into one place, to the left of the main camera section of the app, and an algorithm sorts and prioritizes this section by „who you talk to and view most.“ This personalized content is now separate from [...]