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19. September 2017

Tim Cook spricht in TV-Interview über iOS 11 und ARKit

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19. September 2017

Tim Cook Calls Today’s Launch of iOS 11 and ARKit ‚A Day To Remember‘

Apple CEO Tim Cook appeared on Good Morning America earlier today to discuss topics surrounding iOS 11, taking place a few hours ahead of the software update’s launch later this afternoon. One of the major topics of the conversation Cook had with Robin Roberts centered upon augmented reality and ARKit, which will introduce advanced AR features onto compatible iPhones and iPads.

As he has in the past, Cook talked excitedly about augmented reality, explaining that the AR features of iOS 11 are a „huge“ addition to the iPhone and iPad ecosystem and will be „unbelievable“ for users.

„Well this is huge because it’s the first [...]

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12. September 2017

Tim Cook Says Apple Products ‚Change the World‘ and Aren’t Priced Just ‚For the Rich‘

Apple has ranked third on Fortune’s annual list of companies that „change the world“ based on the social impact of their core businesses, and CEO Tim Cook sat down for a related interview with executive editor Adam Lashinsky.

Cook agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more. I think the No. 1 way Apple changes the world is through our products. We make products for people that are tools to enable them to do things that they couldn’t otherwise do—to enable them to create or learn or teach or play. Or do something really wonderful.

He added that Apple has also changed the [...]

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5. September 2017

Apple CEO Tim Cook Pledges Support to Employees Affected by DACA in New Letter

Apple CEO Tim Cook this morning sent out an email to employees following the announcement that United States President Donald Trump will phase out the Deferred Action for Childhood Arrivals (DACA) program over the course of the next six months. Trump has called on Congress to replace DACA with new legislation by March 5, 2018.

In the email, Cook says Apple will work with members of Congress to advocate for a legislative solution that will continue to protect the children of immigrants, and he says Apple is working with impacted Apple employees to provide support, including access to immigration experts. Team,

America promises all its people the opportunity to [...]

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