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3. November 2017

Apple CEO Tim Cook Says Financing iPhone X Can Work Out to Cost of Just a Few Nice Coffees Per Week

While the iPhone X starts at $999 in the United States, with an even more expensive 256GB model available for $1,149, Apple CEO Tim Cook believes the price can ultimately work out to less than one cup of coffee per day.

On a conference call after Apple reported its fourth quarter earnings results on Thursday, Cook started by saying the iPhone X can be financed for as little as $33 per month at select carriers in the United States.

AT&T, for example, offers the base model iPhone X for 30 monthly payments of $33.34, which works out to exactly $1,000 over that period.

„I think it’s important to remember that a large [...]

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3. November 2017

Tim Cook on Augmented Reality: ‚What It Will Be, What It Can Be, I Think It’s Profound‘

With Apple focusing heavily on augmented reality in iOS 11 through ARKit, Apple CEO Tim Cook received several questions about AR during today’s fourth quarter earnings call. He was, of course, questioned about augmented reality hardware, a question he dodged by explaining that Apple’s all about the experience.

In terms of monetization of AR/VR, we focus first and foremost on customer experience. We’re all about making sure the customer experience is great. We think if we get the experience right, revenue and profits will follow. We’re very much focused on the experience right now.

On augmented reality in general, Cook said there are [...]

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2. November 2017

Apple CEO Tim Cook: We’re Getting as Many iPhone X as Possible to Customers ‚as Soon as Possible‘

During today’s earnings call for the fourth fiscal quarter of 2017, Apple CEO Tim Cook commented on iPhone X demand. While he was unable to predict when Apple would reach supply/demand balance for the device, he said that Apple is ramping up output week by week and aiming to get the new smartphone out to customers „as soon as possible.“

The ramp for the iPhone X is going well, especially considering that the iPhone X is the most advanced iPhone we’ve ever created and it has lots of new technology in it. So we’re really happy that we’re able to increase week by week what we’re outputting and we’re going to get as many of them [...]

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2. November 2017

Apple CEO Tim Cook to Appear on NBC Nightly News Tonight

Apple CEO Tim Cook will appear in an interview with NBC’s Lester Holt on this evening’s NBC Nightly News broadcast, NBC unveiled in a tweet this afternoon.

One of the topics of discussion will include Russia’s use of social media to interfere with the 2016 presidential election. In a teaser clip airing ahead of the interview, Cook says the use of social media to spread fake news and manipulate people is a major problem.

„I don’t believe that the big issue are ads from foreign government. I believe that’s like .1 percent of the issue,“ Cook told NBC Nightly News anchor Lester Holt in an exclusive interview airing Wednesday [...]

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