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13. Januar 2018

Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song „Go“ by Louis The Child, are part of a larger campaign ongoing since last year.

The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple’s new ARKit platform for iOS 11.

The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple’s Files app. A few clips from this ad were previously shared in Apple’s longer What’s a Computer? ad in November. [...]

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1. Dezember 2017

Craig Federighi: Apple Focused on Single-User Face ID, Touch ID Was Never Intended for Multiple Users

Apple’s current focus with Face ID is on single-user authentication, suggesting support for multiple faces won’t be added in the near future, according to an alleged email from the company’s software engineering chief Craig Federighi.

By comparison, Touch ID can store up to five fingerprints, and each of those fingerprints can belong to a different person. This allows a married couple, for example, to be able to securely authenticate a single iPhone.

In an email to a customer, however, Federighi appears to admit that Touch ID’s multi-finger support has always been intended for a single iPhone owner to authenticate with a finger or thumb on [...]

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17. November 2017

Apple Shares New ‚What’s a Computer‘ Ad Focused on iPad Pro Features

Apple today shared a new „What’s a computer“ iPad Pro ad on its YouTube channel, highlighting the myriad things an iPad Pro can do along with new iPad features introduced in iOS 11.

The video, set to the song „Go“ by Louis The Child,“ shows off the iPad’s versatility as a computer replacement, following a teen as she chats with friends, takes and edits photos, writes a paper, draws with the Apple Pencil, reads comics, and more while on the go.

Features and accessories covered in the video include split-screen multitasking, the iOS 11 dock, the iPad’s camera capabilities, the Apple Pencil, the Smart Keyboard, and [...]

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30. September 2017

Apple Acquires Regaind, a French Computer Vision Startup Focused on Photo and Facial Analysis

Apple has acquired Regaind, a small French artificial intelligence startup focused on photo and facial analysis, according to TechCrunch.

Apple essentially confirmed the deal with its standard statement: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.

Regaind has developed a computer vision API that can extract „game-changing insights“ from images, according to its website. We help businesses and developers deal with massive flows of images by using state-of-the-art artificial intelligence to analyze and sort them. Your problem is often not reduced to finding a photo of a [...]

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