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14. März 2018

Former Apple Employees Reflect on Siri’s ‚Squandered Lead‘ Over Amazon Alexa and Google Assistant

The Information has published an in-depth look at how Siri has transitioned from one of Apple’s most promising technologies into a „major problem“ for the company. The article includes interviews with a dozen former Apple employees who worked on the various teams responsible for the virtual assistant.

The report claims that many of the employees acknowledged for the first time that Apple rushed Siri to be included in the iPhone 4s before the technology was fully ready, resulting in several internal debates over whether to continue patching up the half-baked product or start from scratch. Siri’s various teams morphed into an unwieldy apparatus that [...]

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9. März 2018

Apple Reportedly Interested in Obama Series if Netflix Fails to Clinch Content Deal With Former President

Netflix is said to be in advanced negotiations with former President Barack Obama and his wife Michelle to produce a series of high-profile shows for the streaming service, with Apple said to be waiting in line if a deal between the two parties falls through.

The New York Times reports that Netflix is offering to pay the Obamas to produce the exclusive content, according to people familiar with the discussions, although it’s unclear how much is on the table given the couple’s lack of experience in the media business.

Image via Getty Images However, rather than use the shows to respond to President Trump or conservative critics, Obama is reportedly [...]

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27. Februar 2018

Apple Reportedly Hires Former Twitter Engineer Michael Abbott, Who is ‚Captivated‘ by AR and AI

Apple has reportedly hired engineer Michael Abbott for an unspecified role within the company, according to information obtained by MacGeneration [Google Translate]. Abbott’s job history includes vice president of engineering for Twitter, team lead for the Azure cloud platform at Microsoft, and senior vice president of apps and services at Palm, where he helped create webOS.

More recently, Abbott served as a venture capitalist at Kleiner Perkins Caufield & Byers, and invested in numerous start-ups and companies over the years, including Snapchat. In a personal update blog post shared last August, he explained that he would be stepping away from VC investing [...]

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11. Januar 2018

Former Apple Intern Looks Back at Designing First Apple Emoji in 2008

Back in 2008, Angela Guzman was a graphic design student at the Rhode Island School of Design (RISD) and an intern at Apple, where she joined the iPhone team and worked alongside another Apple designer, Raymond, to come up with the first 500 emoji characters that were available on the iPhone.

To celebrate the 10th anniversary of her internship, Guzman has taken a look back at her time at Apple and her work on emoji in an interesting retrospective shared on Medium.

Image via Angela Guzman When Guzman was handed the emoji project at Apple, it came at a time when emoji were unfamiliar in the English speaking world. Guzman received a crash course in Apple design and [...]

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