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Twitch, the platform known as a place to watch streamers play games like League of Legends, Fortnite, and Overwatch, is now looking into becoming a „broader video service“ that would cater to lifestyle vloggers from rival company YouTube.
According to a report today by Bloomberg, Amazon-owned Twitch has decided to „aggressively broaden“ the programming on the platform to directly compete with YouTube, and gain more advertising revenue in the process. Amazon and Twitch have reportedly pursued exclusive live-streaming deals with „dozens“ of popular media companies and personalities who are currently on YouTube.
These deals are [...]