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7. Dezember 2017

Apple’s Greg Joswiak Talks iPhone X Face ID, Display and A11 Chip

Tom’s Guide today shared its list of „2017 Innovation Award Winners,“ which of course includes the iPhone X, among other products like the Nintendo Switch, the DJI Spark, and the Amazon Echo.

Apple’s iPhone X took the Tom’s Guide „Best Overall“ award for its Super Retina Display, Face ID, and A11 Bionic chip, and the site’s iPhone X writeup includes some interesting commentary from Greg Joswiak, Apple’s vice president of product marketing.

For the iPhone X’s Super Retina Display, which incorporates the first-ever OLED panel in an iOS device, Joswiak says Apple had to „do a lot of engineering“ to [...]

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11. September 2017

Apple’s Greg Joswiak on Siri: We Deliver a Personalized Experience Without Treating You as a Product

Ahead of the launch of iOS 11, Apple VP of marketing Greg Joswiak sat down with several publications to talk about Siri, the personal assistant built into all major Apple devices. His interview with Wired was published last week, and today, Fast Company published its interview, in which Joswiak talks Siri and privacy, among other topics.

It’s been long believed that Apple’s Siri development has been hindered by the company’s deep commitment to privacy, but according to Joswiak, privacy, respect for user data, and an intelligent AI can co-exist.

„I think it’s a false narrative,“ he told Fast Company. „We’re able to [...]

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7. September 2017

Apple’s Greg Joswiak: Siri Wasn’t Engineered to Be Trivial Pursuit

In iOS 11, Apple’s AI-based personal assistant Siri has a much more natural voice that goes a long way towards making Siri sound human like. Siri speaks with a faster, smoother cadence with elongated syllables and pitch variation, a noticeable departure from the more machine like sound in iOS 10.

The team behind Siri, including Siri senior director Alex Acero, has worked for years to improve the way Siri speaks, according to a new interview Acero did alongside Apple VP of marketing Greg Joswiak with Wired. While Siri’s voice recognition capabilities were powered by a third-party company early on in Siri’s life, Acero’s team took over Siri development [...]

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30. Juni 2017

Apple Marketing Lead Greg Joswiak Talks ARKit in New Interview

Apple’s vice president of product marketing Greg Joswiak this week sat down for an interview with The Australian, where he spoke about the company’s augmented reality efforts, including ARKit and the response that its gotten from developers so far.

Enthusiasm about ARKit has been „unbelievable“ says Joswiak, who went on to describe some of the things developers have built so far, including virtual tape measures that can accurately measure real-world objects. „It’s absolutely incredible what people are doing in so little time,“ he said. Joswiak declined to speak about Apple’s future AR plans, but said the company is going to [...]

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