Greg Joswiak, Apple’s VP of iOS, iPad, and iPhone Product Marketing, recently sat down with Arianna Huffington on the Thrive Global Podcast to discuss the new Screen Time feature that Apple implemented for the iPhone 5s and later in iOS 12.
According to Joswiak, information is the „cornerstone“ of what Apple is doing with Screen Time. The company’s goal is to provide people with information about how they’re using their apps so they can come to their own conclusions about whether they’re happy with their usage statistics.
If you ask people how much they’re using their devices, they can only guess. If you ask them how [...]
Daring Fireball writer John Gruber sat down with Apple’s VP of marketing Greg Joswiak and VP of AR/VR engineering Mike Rockwell at the California Theatre on Tuesday for a live recording of his The Talk Show podcast.
MacRumors was in attendance during the interview, which reflected on a wide range of topics, including augmented reality, privacy, the latest software updates, and other announcements from the WWDC keynote on Monday. A replay of the event is also available on YouTube, starting around the 29:40 mark.
One of those announcements, revealed by software engineering chief Craig Federighi, was that iOS 12 more quickly ramps up peak performance when [...]
Apple and Samsung today submitted their witness lists for an upcoming retrial in the long running patent infringement battle between the two companies, reports CNET.
Neither Apple CEO Tim Cook nor design chief Jony Ive will be taking the stand, but several other notable figures will be providing testimony during the retrial. Apple will call Richard Howarth, a senior director on the Apple Design Team, along with Greg Joswiak, vice president of product marketing.
Howarth will discuss the design process at Apple, the design patents that were infringed upon, and other design topics, says CNET, while Joswiak will talk about Apple’s marketing approach for its [...]
In a piece covering growing consumer interest in mobile gaming, TechCrunch’s Matthew Panzarino spoke to Apple’s vice president of product marketing, Greg Joswiak, and several prominent game developers to get opinions on the state gaming on iOS.
According to Joswiak, with developers now able to bring full multiplayer console-style experiences to iOS devices, like the recently released Fortnite and PUBG mobile games, mobile gaming is at a tipping point. Platforms like iOS are able to offer unique combinations of hardware and software that see regular updates and improvements, which has led to impressive new gaming technology over the course of the last few years. [...]