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13. Januar 2018

Apple Shares New Video Highlighting Portrait Lighting on iPhone X

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X.

In the 38-second video entitled „A New Light,“ Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different Portrait Lighting options.

Portrait Lighting on iPhone X creates studio-quality lighting effects. See portraits and selfies in a whole new light.

Portrait Lighting is a feature available for both the iPhone X and the iPhone 8 Plus, but the iPhone X is the only device that offers Portrait Lighting effects for both the [...]

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12. Dezember 2017

Apple Shares New Ads Highlighting iPhone X Face ID and Portrait Lighting

Apple this afternoon shared three new ads on its YouTube channel, all of which are quick clips that focus on select iPhone X features like Portrait Lighting and Face ID.

The first video, „Opens with a Glance,“ displays the iPhone X with the words „Introducing the most unforgettable magical password ever created. Your face,“ before showing off a series of faces to demonstrate how the iPhone X can be unlocked with facial recognition.

A second video, „Adapts to Your Face,“ was previously available on Apple’s Canadian YouTube channel. It’s designed to highlight the machine learning techniques used to allow Face ID to [...]

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27. November 2017

Apple Shares New Ads Highlighting iPhone X Features Like Animoji Karaoke

Apple today uploaded several new iPhone X ads to its YouTube channel, highlighting a range of features like Face ID and Animoji.

Apple’s 38-second „Animoji Yourself“ spot shows off „Animoji Karaoke,“ a phenomenon that kicked off shortly after the iPhone X launched. With Animoji Karaoke, the idea is to use Animoji to lip sync to popular songs, making it look like the Animoji are doing the singing.

The Apple Animoji ad features several Animoji characters singing the song „All Night“ by Big Boi. Animoji Karaoke videos have been widely shared on Twitter, reddit, and other social networks, though interest in the feature has [...]

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21. September 2017

Apple Shares Several New Videos Highlighting Revamped App Store in iOS 11

iOS 11 introduces an entirely revamped App Store that features a new „Today“ screen for app discovery and separate sections for apps and games to make it easier to design content. It’s a major change, and to highlight some of the new features, Apple today released a series of YouTube videos showing off the App Store.

The first video is almost 40 seconds in length and focuses primarily on the Today section of the App Store with its app recommendations, developer stories, tips and tricks for using apps, and Game of the Day and App of the Day.

Subsequent short videos are designed to show off some of the specific Today section features like the [...]

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