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8. September 2018

Proposed Tariffs Will Impact Apple Watch, AirPods, HomePod, Mac Mini and More

A proposed $200 billion tariff on Chinese goods would affect the Apple Watch, AirPods, HomePod, Beats headphones, AirPort routers, Apple Pencil, Magic Mouse and Magic Keyboard, MacBooks, Mac mini, and a selection of cables, chargers, and adapters, Apple said today in a letter sent to the U.S. government.

Apple’s letter urges the Trump administration not to apply the tariffs that will affect Apple products and to find „other, more effective“ solutions instead. According to the company, the U.S. will be the hardest hit by the proposed tariffs, leading to lower U.S. growth and competitiveness and higher prices for U.S. consumers.

Apple CEO Tim [...]

 
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2. August 2018

Apple Warns of Potential Tariff Impact in SEC Filing

In its quarterly filing with the Securities and Exchange Commission (SEC), Apple this afternoon warned investors about the impact U.S. tariffs on Chinese goods could have on the company.

As Bloomberg points out, the document contains wording suggesting tariffs and other protectionist measures could „adversely affect“ Apple’s business, resulting in lower gross margin or products that are more expensive for consumers.

International trade disputes could result in tariffs and other protectionist measures that could adversely affect the Company’s business. Tariffs could increase the cost of the Company’s products and the components and raw [...]

 
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23. April 2018

New Survey Says Amazon and Google Have a More ‚Positive Impact on Society‘ Than Apple

In a new survey conducted by SurveyMonkey and shared by Recode, 11 percent of respondents said that they believe Apple has the most positive impact on society today. Apple came in third place, however, falling in line behind Google at 15 percent and Amazon in the top spot at 20 percent.

Survey respondents were given the option of choosing between a number of technology companies between April 8-9, and it totaled 2,772 adults based in the United States. When asked which company they believe has the most positive impact on society, 20 percent elected to choose „none of the above.“

Despite the ongoing Cambridge Analytica scandal, 10 percent of respondents [...]

 
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2. Februar 2018

Apple Did Not Consider How Battery Replacement Program Would Impact iPhone Upgrade Rates

During today’s earnings call covering the first quarter of 2018, Apple CEO Tim Cook was asked whether investors should be concerned about slowing upgrade rates due to Apple’s battery replacement program and the fact that consumers may opt to replace their batteries instead of purchasing a new iPhone.

In response, Cook said that he couldn’t answer because it wasn’t something that Apple took into account. Apple „did not consider, in any way, shape, or form, what it would do to upgrade rates,“ said Cook.

We did it because we thought it was the right thing to do for our customers. I don’t know what effect it will have for our [...]

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