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8. Juli 2016

Apple’s Behind the Scenes Cookie Monster Ad Ranked Top 5 of Spring

Advertising analytics company Ace Metrix has published its latest list of the top breakthrough ads in the second quarter, and Apple’s behind the scenes „Timer“ ad starring iconic Sesame Street character Cookie Monster earned fifth place.

„Timer – Behind The Scenes“ has been viewed over 3 million times on YouTube since the video was uploaded in early April. In the 90-second spot, Cookie Monster humorously interacts with Siri on iPhone 6s as he bakes chocolate chip cookies.

The series of outtakes are derived from Apple’s original „Timer“ ad starring Cookie Monster, which has over 11 million views on YouTube [...]

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7. April 2016

Apple Shares ‚Behind the Scenes‘ Look at Recent Siri Ad Starring Cookie Monster

Last month, Apple shared a charming iPhone 6s ad starring well-known Sesame Street character Cookie Monster, who used the iPhone 6s and the always-on „Hey Siri“ feature as a cookie-baking aid.

The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple’s recent history, which is likely why the company today released a followup „Behind the Scenes“ video depicting a humorous second look at Cookie Monster as he shoots the ad.

In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will [...]

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17. März 2016

Apple Shares New ‚Hey Siri‘ iPhone 6s Ad Starring Cookie Monster

Apple today shared a humorous new iPhone 6s ad that features well-known Sesame Street character Cookie Monster. In the spot, Cookie Monster is baking cookies and using the always-on hands-free „Hey Siri“ feature to set a timer.

On the iPhone 6s and iPhone 6s Plus, the A9 processor and M9 motion coprocessor allows Siri to continuously listen for the „Hey Siri“ command without needing to be plugged into power. On older devices, „Hey Siri“ is available, but only while an iOS device is charging.

While Cookie Monster impatiently waits for the cookies to be done, he uses „Hey Siri“ to play Jim Croce song „Time in a [...]

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