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19. Oktober 2017

Apple Store Remains Most Popular Destination to Purchase a Mac in the United States

Apple Stores continue to be the most popular destination to purchase a new Mac in the United States, according to a recent survey conducted by research firm Consumer Intelligence Research Partners.

Apple’s retail locations and online store accounted for roughly 40 percent of Mac sales between October 2016 and September 2017, based on 2,000 survey respondents who purchased a Mac during that period.

When the first Apple Stores opened in 2001, Apple was still known as Apple Computer, and the Mac was its primary product. Nowadays, of course, there is the iPhone, iPad, Apple Watch, Apple TV, and beyond.

„Since Apple designed its stores originally [...]

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14. Oktober 2017

iOS Gained Market Share in Most Countries This Summer, Although Samsung Drove Gains for Android in UK

Apple’s portion of the mobile ecosystem market increased in eight major territories in the three months ending August 2017, according to new data collected and shared by Kantar Worldpanel. Over the summer of 2017, iOS saw growth in the following territories compared to the same year-ago period: Spain (4.4 percentage point increase), followed by China (4.3), the United States (3.7), Germany (2.3), France (1.7), the European Union (1.2), Australia (0.9), and Italy (0.4).

Specifically, iOS grew from 31.3 to 35 percentage points year-over-year in the U.S., and although Android still dominates the U.S. smartphone OS market at 63.2 percentage points, it has dipped slightly [...]

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12. Oktober 2017

Games Are Most Popular ARKit-Only Apps, Accounting for 62% of ARKit App Revenue

Apps that use the ARKit framework Apple introduced in iOS 11 have been installed 3 million times around the world since September 19, according to new data shared today by analytics firm Sensor Tower (via TechCrunch).

Many of the ARKit-only apps that are available are games, accounting for 35 percent of ARKit apps worldwide. ARKit-only apps include those that are built entirely around the new ARKit technology, rather than apps that have added some ARKit features.

Utilities are the second most popular ARKit category, accounting for 19 percent of apps, while 11 percent of ARKit apps are in the Entertainment category and 7 percent are in the Education category. [...]

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27. September 2017

Apple Named World’s Most Valuable Brand for Fifth Consecutive Year

Apple was named the world’s most valuable brand in Interbrand’s 2017 Best Global Brands ranking this week, marking Apple’s fifth consecutive year in the position.

Apple’s Interbrand valuation was up three percent, coming in at $184.15 billion to beat out Google ($141.7B), Microsoft ($80B), Coca-Cola ($69.7B), Amazon ($64.8B), and Samsung ($59.3B). Apple and Google together have held the top two positions for several years, but Microsoft’s #3 position is new and comes thanks to double-digit percent growth.

Though Apple struggled with its first year-over-year revenue decline in 2016 due to flagging iPhone sales, [...]

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