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12. März 2018

Rihanna is Apple Music’s Most Streamed Female Artist

Rihanna is the world’s most streamed female recording artist on Apple Music, ahead of Taylor Swift, Beyoncé, and Ariana Grande.

Apple recently announced that the Barbadian singer has become the first female artist to surpass two billion streams worldwide on Apple Music, having achieved the milestone on International Women’s Day last Thursday.

Work!@Rihanna sets new streaming record on #InternationalWomensDay. 2 billion streams worldwide and counting. 🔥🔥

— Apple Music (@AppleMusic) March 10, 2018

It’s unclear if the count is limited to Rihanna’s own songs [...]

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10. März 2018

Apple Earns Top Spot as ‚Most Intimate Brand‘ for Millennials

MBLM this week published part of its Brand Intimacy 2018 Report, with the preliminary findings focusing on responses from millennials and other young age groups. MBLM surveyed 6,000 consumers and performed 54,000 brand evaluations across 15 total industries in the United States, Mexico, and the United Arab Emirates in order to discover which brands had the deepest emotional connections with respondents.

For millennials (typically individuals in their early twenties to late thirties as of 2018), Apple earned the top spot as the most intimate brand in the U.S. In second place was Disney, followed by YouTube, Target, and Amazon. The top four spots last year for millennials were [...]

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26. Februar 2018

Day One HomePod Pre-Orders in U.S. Beat Out Most Other Smart Speaker Pre-Orders

First day pre-orders for the HomePod, which became available late last month, were higher than day one pre-orders for several other smart speakers including the Sonos One and the Google Home Max in the United States.

The data was shared by NPD Group and was gathered using NPD’s Checkout service, which tracks consumer purchase behavior across multiple retailers.

According to the data, HomePod beat out all other smart speaker first day pre-orders with the exception of the Amazon Echo Dot.

Though HomePod pre-orders reportedly outsold other smart speaker pre-orders, NPD Group did not provide data on how many HomePod pre-orders Apple sold in comparison [...]

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21. Februar 2018

Apple Named World’s Most Innovative Company Due to Focus on Hardware and Software Integration

Fast Company today published its annual rankings of the 50 most innovative companies in the world, and this year, Apple is the number one company on the list for „delivering the future today.“

Apple was picked for its impressive list of accomplishments in 2017, which included the iPhone X, the Apple Watch Series 3, ARKit, and its unique focus on hardware and software integration that sets it apart from its competitors. Apple designs its own chips that are optimized for its operating systems, resulting in performance that blows the competition away.

But creativity is more than skin deep–and Apple’s approach to the hardware and software [...]

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