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18. Mai 2018

Google News vs. Apple News on iOS

Google recently introduced a new Google News app with an entirely updated interface and a range of new features that put it on par with Apple’s own News app, including a „For You“ recommendation section and „Full Coverage“ headlines that present a story from multiple angles.

We went hands-on with Google News to check out the new features and to see how it compares to Apple News, the built-in news app that’s available on the iPhone and the iPad.

Subscribe to the MacRumors YouTube channel for more videos. The Google News app is a reimagining and revamp to the existing Google Newsstand Play app that was previously available via the [...]

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16. Mai 2018

Google News: Jetzt mit automatischen KI-Schlagzeilen

Google setzt jetzt in seiner Nachrichten-App auf künstliche Intelligenz zur Analyse der Vorlieben eines Users und macht Vorschläge. iPhone&iPad

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16. Mai 2018

Apple News Now Allows All Publishers to Serve Ads via Google DoubleClick

Apple News now lets all publishers use Google’s industry standard ad-serving tool DoubleClick, after limited testing last year.

Apple told Digiday that DoubleClick can now be used to serve traditional banner ads on Apple News, including animated GIF ads, but it can’t yet be used to serve HTML5-based ads or pre-roll video ads in the app.

The rollout should make it easier for publishers to sell and fill ad space next to their articles on Apple News. Apple lets publishers keep 100 percent of the revenue from the Apple News ads they sell directly.

„We’re thrilled with the results we’ve seen from the Apple News DFP beta,“ [...]

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15. Mai 2018

Google’s Revamped News App Now Available on iOS Devices

At its Google I/O developer conference last week, Google debuted a revamped Google News app focusing on balanced news delivery with personalized news suggestions, and as of today, the new Google News app is available for download on the iPhone and iPad.

According to Google, the News app is designed to use „the best of artificial intelligence to find „the best of human intelligence“ by taking advantage of new AI techniques to organize a constant flow of new information into digestible storylines.

A „For You“ section offers up personalized news suggestions based on user interests, which is designed to learn user preferences through [...]

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