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1. Februar 2019

Nintendo’s Next Mobile Game Will Be ‚Dr. Mario World,‘ Developed in Partnership With LINE

Nintendo today announced that its next iOS and Android release will be Dr. Mario World, an action puzzle game set to be released later in 2019. Nintendo will be partnering with messaging app LINE to develop the new title.

Little detail is available on the new game at this time, but Dr. Mario was a 1990 puzzle game that tasked players with rearranging different colored pills as they fall to clear them off of the game board and eliminate viruses.

The gameplay of the original title was similar to Tetris, and it should translate well to mobile devices.

Nintendo says that Dr. Mario World will be free to play with in-app purchases, with Nintendo aiming to [...]

 
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19. Januar 2019

Qualcomm and Apple Partnership Crumbled Over Fears Apple Would Leak Qualcomm Software to Competitors

Apple and Qualcomm are embroiled in a bitter legal battle over licensing and royalty fees that’s lasted for two years now and has led to the breakdown of the relationship between the two companies, but there may have been other factors in the breakup.

Leaked emails between Apple COO Jeff Williams and Qualcomm CEO Steve Mollenkopf seen by Bloomberg suggest the two companies may have cut ties over software access.

Williams wanted to continue to work with Qualcomm despite the legal battle, but Qualcomm accused Apple of leaking Qualcomm computer code needed to customize mobile chips. Williams offered to „firewall“ the Apple engineers using the [...]

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8. Oktober 2018

Apple May Strike Pay-TV Partnership With UK’s British Telecom, Pre-Loading Apple TVs With BT Apps

Apple is reportedly holding discussions with United Kingdom-based British Telecom (BT) over a partnership that would make BT’s mobile brand EE a „major distributor“ of Apple TV devices. Specifically, the telecommunications brand would offer Apple TVs to EE customers, coming pre-loaded with apps that deliver pay-TV content like BT Sport and channels from other broadcasters (via The Telegraph).

For Apple, the deal would get Apple TVs into the hands of more customers and increase the potential viewership for its upcoming slate of original TV programming, expected in 2019. While BT has invested in building its own set-top boxes to compete with Apple, Amazon, [...]

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6. September 2018

Apple’s Beats by Dre Brand Announces NBA Partnership

Beats by Dr. Dre, Apple’s well-known headphones brand, today announced a marketing and merchandising partnership with the NBA, which will make it the official headphone, wireless speaker, and audio partner of the NBA, and sister associations WNBA, NBA G League, and USA Basketball as of October 2018.

Under the terms of the partnership, which will span multiple years, Beats will establish separate deals with NBA teams to launch audio products for NBA fans, including NBA team-branded headphones.

Apple is aiming to boost Beats by Dre brand recognition through the NBA deal by leveraging NBA stars that include LeBron James, Draymond Green, James Harden, Ben [...]

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