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4. Dezember 2018

Microsoft Shares Holiday Ad Promoting Surface Go Over Apple’s iPad: ‚Big Dreams Need a Real Computer‘

Microsoft this week shared a new ad on its Microsoft Surface YouTube channel, this one aimed at promoting the Surface Go. As the ad begins, a little girl stares into the window of a Microsoft Store and begins singing about her preference for the Surface Go over Apple’s iPad, to the tune of the song „Grandma Got Run Over by a Reindeer.“

She sings, „Grandma don’t run out and buy an iPad, it was fine when I was six but now I’m 10. My dreams are big so I need a real computer, to do all the amazing things I know I can.“ Microsoft’s ad is aimed at Apple’s own „What’s a Computer?“ ad campaign, which began in [...]

 
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8. Juli 2018

Apple Shares New ‚Memory‘ iPhone X Ad Promoting Face ID

Apple this afternoon uploaded a new iPhone X ad entitled „Memory“ to its YouTube channel, which is designed to promote Face ID and its ability to replace a password to log into apps and websites.

In the humorous spot, there’s a gameshow-style setup in an arena filled with people, starring a man tasked with solving memory challenges. A host asks him to complete a final challenge: „This morning, you created an online biking password. What is it?“

The audience gasps as the man struggles to remember the password, before whipping out his iPhone X with Face ID. After it scans his face, the iPhone inputs the password into the site [...]

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24. April 2018

Apple Shares New Videos Promoting Apple Pencil Support on 2018 iPad

Apple this afternoon shared several new iPad ads on its YouTube channel in the United Kingdom, all of which are designed to highlight the addition of Apple Pencil support to the low-cost tablet.

Each short video ranges in length from 12 seconds to 17 seconds and focuses on a different iPad and Apple Pencil feature or supported app. The Notes app is demonstrated in the first video, for example, while the drawing app Tayasui Sketches Pro is shown off in the second.

A third video highlights Apple Pencil integration in Keynote, a new feature that was announced alongside the debut of the new iPad, and the fourth video covers the Markup feature that can be [...]

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13. Februar 2018

Facebook Promoting its Onavo VPN in Facebook iOS App

Facebook has started promoting the Onavo VPN client it acquired back in 2013 directly within the Facebook app for iOS devices. A link to the Onavo VPN client is available in the Facebook app in the United States under a new „Protect“ section of the Facebook navigation menu.

To get to it, tap on the hamburger menu in the right hand side of the app, and then scroll down. „Protect“ features a blue icon with a shield, and when you tap on it, it links to the Onavo VPN app in the iOS App Store.

As TechCrunch points out, while Onavo offers to „keep your data safe while you browse“ and let you know when you „visit potentially [...]

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