Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song „Go“ by Louis The Child, are part of a larger campaign ongoing since last year.
The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple’s new ARKit platform for iOS 11.
The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple’s Files app. A few clips from this ad were previously shared in Apple’s longer What’s a Computer? ad in November. [...]
Apple representatives met with suppliers who make the type of parts required to power augmented reality glasses at CES this week, according to Bloomberg News. During CES, representatives from major players like Apple, Facebook, and Google met with suppliers that make the nuts and bolts required to power AR glasses, according to people familiar with the meetings.
The report doesn’t provide any additional details about the meetings, or what was discussed, but it’s yet more anecdotal evidence that so-called „Apple Glasses“ may one day go from rumor to reality.
Bloomberg News has previously reported that Apple is working on an augmented reality [...]
Apple manufacturing partner Quanta Computer has teamed up with Israeli-based augmented reality company Lumus to manufacture lenses for smart glasses, reports Bloomberg.
Lumus designs displays for AR glasses and will use Quanta for manufacturing purposes. In an interview with Bloomberg, Lumus CEO Ari Grobman said Quanta, which led a $45 million investment in Lumus in 2016, will also be able to produce AR lenses for other tech companies.
Totem headset from VRvana, the virtual reality company Apple recently purchased The partnership will result in more affordable lenses for wearable augmented reality products, lowering the overall cost for future products. [...]
Apple recently purchased Vrvana, a company that developed an augmented reality headset called Totem, reports TechCrunch.
Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. TechCrunch says Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple.
Apple is said to have paid $30 million for Vrvana, and the deal may have taken place this summer. Vrvana’s website is still up and running, but social media accounts ceased updates in August.
Vrvana developed a sort of mixed reality headset called Totem, [...]