During today’s fourth quarter earnings call, Apple CFO Luca Maestri announced that going forward, Apple will not provide unit sales of iPhone, iPad, and Mac during its quarterly earnings reports.
This marks a major change to the way that Apple reports data and it will make estimating iPad, Mac, and iPhone product sales a more difficult task. Apple is perhaps making this change because its unit sales are decreasing while revenue is growing due to rising ASPs.
This quarter, for example, iPhone unit sales were flat at 46.9 million, but iPhone revenue was up 29 percent.
According to Maestri, Apple does not believe that unit sales over the course of a [...]
Though iPhone revenue was up in 4Q 2018, fourth quarter iPhone XS and XS Max sales were not as strong as expected, and iPhone sales growth was essentially flat. Apple sold 46.9 million iPhones during the quarter, compared to 46.7 million in the year-ago quarter, missing analyst estimates.
Apple’s $89 to $93 billion revenue forecast for the first fiscal quarter of 2019 is rather also cautious, which Apple blamed on foreign exchange costs, issues with supply/demand balance, and weakness in emerging markets.
„Virtually every foreign currency has depreciated against the dollar over the last 12 months,“ said Apple CFO Luca Maestri. „That [...]
Today is iPhone XR pre-order day, and like with previous iPhone models you are able to pre-order the XR from all of the major cellular carriers, most of which are offering promotions. If you haven’t pre-ordered your iPhone XR yet, check out the list below to see all of the various deals and offers you can get when buying the colorful new iPhone.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.AT&T – Buy one iPhone XR and get another $700 off / both must be bought on AT&T Next with wireless (minimum [...]
Apple’s worldwide Mac shipments were down in the third quarter of 2018, according to new preliminary PC shipping estimates shared this afternoon by Gartner.
During the quarter, Apple shipped an estimated 4.9 million Macs, compared to 5.4 million in the third quarter of 2017 for an 8.5 percent drop. Apple’s market share also declined, dropping from 8 percent in 3Q17 to 7.3 percent in 3Q18.
Gartner’s Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q18 (Thousands of Units) Apple continues to be the number four PC vendor in the world, ranking below Lenovo, HP, and Dell, but above Acer and Asus. Lenovo was the number one vendor during the [...]