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17. März 2018

Apple Shares New ‚Unlock‘ iPhone X Ad Demonstrating Face ID

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, which is designed to show off Face ID, the facial recognition feature of the iPhone X.

In the humorous video, which appears to take place at a high school, using Face ID on the iPhone X causes everything in the surrounding area to unlock, including lockers, cabinets, doors, and more, with items flying everywhere.

Apple has shared several video ads focused on the iPhone X, including short tutorials and demonstrations of features like Face ID, Animoji, Portrait Mode, and Portrait Lighting.

This minute-long video will likely be aired on television in the coming days and [...]

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15. März 2018

Pedometer++ Developer Shares Data on Apple Watch Adoption Rates Across All Models

David Smith, the developer behind the popular Pedometer++ app for iPhone and Apple Watch, today shared some interesting user data that offers insight into Apple Watch adoption rates, and specifically, how quickly he’s seen Apple Watch Series 3 adoption grow.

Smith looked at data collected from August 1, 2017 (a month before the debut of the Apple Watch Series 3) to March 14, 2018. During that time, he’s seen rapid growth in the number of active Pedometer++ users who have an Apple Watch Series 3, and a steady decline in users who have an Apple Watch Series 0 or an Apple Watch Series 2, both of which are now discontinued.

Just under 35 percent of [...]

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6. März 2018

Apple Shares ‚Welcome Home‘ HomePod Ad Directed by Spike Jonze and Starring FKA Twigs

Apple this evening uploaded a new „Welcome Home“ HomePod video to its YouTube channel, which was directed by well-known filmmaker Spike Jonze.

The four minute spot stars singer and dancer FKA Twigs and is set to a new song from Anderson .Paak called „Til It’s Over.“ In the video, FKA Twigs arrives home after a long day and asks HomePod to play something she’d like, which she starts to dance to in a magical realism-style scene.

This is Apple’s first longer-form HomePod ad. The company previously shared a series of short 15-second HomePod videos featuring the word „HomePod“ animated in various ways, each set to a [...]

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2. März 2018

Tim Cook Shares Colorful ‚Shot on iPhone‘ Photos From Hindu Festival of Holi

Apple CEO Tim Cook this morning tweeted a series of images that celebrate the Hindu festival of Holi, which began on March 1 and ended today, March 2.

Cook shared three images from the India-based festival, taken by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar. Cook noted that each image was shot on the iPhone X.

Stunning photos that capture the colorful festival of Holi by @prashvish in Nandgaon, @amitmehraphoto in Vrindavan and @ashishjparmar in Bengaluru, India #ShotoniPhone #iPhoneX

— Tim Cook (@tim_cook) March 2, 2018

Each image depicts people participating in [...]

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