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16. Februar 2019

Apple Shares Humorous ‚Bokeh’d‘ Ad Highlighting iPhone Depth Control Feature

Apple today shared a new „Bokeh’d“ video on its YouTube channel, which highlights the Depth Control feature on the iPhone XS, XS Max, and XR.

In the spot, a group of mothers are looking at photos, when one notices that her son has been blurred out in the background of an image. „Did you bokeh my child?“ she asks, while the other mother attempts to explain that it was accidental.

The mother who took the photograph uses Depth Control to show that she can remove the bokeh effect so that the blurred child is back in focus. From the video description:

Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on [...]

 
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8. Februar 2019

Apple Shares New Memoji Ads Featuring Ariana Grande, Khalid, and Florida Georgia Line

Apple today shared a trio of new Memoji ads on its YouTube channel featuring Ariana Grande, Khalid, and Florida Georgia Line.

Tags: Apple ads, Apple Music

This article, "Apple Shares New Memoji Ads Featuring Ariana Grande, Khalid, and Florida Georgia Line" first appeared on MacRumors.com

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28. Januar 2019

Apple Shares New ‚Full Circle‘ Experimental Video Shot on 32 iPhone XRs

Apple today shared a new experimental Shot on iPhone XR video that features footage captured using 32 iPhone XR devices mounted on a bullet time rig.

The video depicts various materials, including fire, colored water, dry ice bubbles, and colored slime, in a rotating rig that provides a 360 degree view.

The video is accompanied by a behind the scenes look at how it was made, complete with a demonstration of the crazy camera rig that Apple constructed from 32 iPhone XRs on bullet time mounts.

The video, in addition to using a custom iPhone XR camera rig with multiple devices, also uses specific iPhone camera techniques like slo-mo, which can capture [...]

 
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25. Januar 2019

Apple Shares Short ‚Shot on iPhone‘ Film Ahead of Chinese New Year

Ahead of Chinese New Year, which falls on February 5, Apple has shared a new „Shot on iPhone“ film created by Jia Zhangke.

Called, „The Bucket,“ the film was captured entirely on an iPhone XS, and it features a family wrapping up their Chinese New Year celebrations. A mother packs up goods for her son to take back to the city, equipping him with a heavy bucket to lug home.

The film uses iPhone techniques like slo-mo and Depth Control, with Apple uploading two additional behind-the-scenes tutorial style videos.

The full film shared by Apple features the ending line „The taste of home will always bring us back,“ while [...]

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