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13. Januar 2018

Apple Shares Two New iPad Pro Ads Focused on Apple Pencil and Augmented Reality

Apple today has shared two new iPad Pro ads titled Augment Reality and Take Notes. The short 15-second clips, set to the song „Go“ by Louis The Child, are part of a larger campaign ongoing since last year.

The first ad focuses on how the iPad Pro can run augmented reality apps based on Apple’s new ARKit platform for iOS 11.

The second ad focuses on how the Apple Pencil can be used to create multimedia notes on an iPad Pro running iOS 11, along with the ability to draw, type, or drag and drop photos from Apple’s Files app. A few clips from this ad were previously shared in Apple’s longer What’s a Computer? ad in November. [...]

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13. Januar 2018

Apple Shares New Video Highlighting Portrait Lighting on iPhone X

Apple this afternoon uploaded a new iPhone X video to its YouTube channel, this time showing off the new Portrait Lighting mode on the iPhone X.

In the 38-second video entitled „A New Light,“ Apple explains that Portrait Lighting offers studio quality lighting effects without the studio, while also showing off each of the different Portrait Lighting options.

Portrait Lighting on iPhone X creates studio-quality lighting effects. See portraits and selfies in a whole new light.

Portrait Lighting is a feature available for both the iPhone X and the iPhone 8 Plus, but the iPhone X is the only device that offers Portrait Lighting effects for both the [...]

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12. Januar 2018

Apple Shares Updated iOS Security Guide With Info on Face ID, Apple Pay Cash and More

Apple this afternoon published an updated version of its iOS Security white paper for iOS 11 [PDF], with information that covers features introduced in iOS 11.1 and iOS 11.2, like Face ID and Apple Pay Cash.

Much of the information in the document on Face ID has been previously shared by Apple in a dedicated Face ID white paper and accompanying support document that was released in September following the iPhone X’s announcement, but the Face ID section is worth a re-read for those who are interested in Face ID security.

The document also covers several other topics, such as Shared Notes, CloudKit, Siri Suggestions, and more, with a full list of updates [...]

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12. Dezember 2017

Apple Shares New Ads Highlighting iPhone X Face ID and Portrait Lighting

Apple this afternoon shared three new ads on its YouTube channel, all of which are quick clips that focus on select iPhone X features like Portrait Lighting and Face ID.

The first video, „Opens with a Glance,“ displays the iPhone X with the words „Introducing the most unforgettable magical password ever created. Your face,“ before showing off a series of faces to demonstrate how the iPhone X can be unlocked with facial recognition.

A second video, „Adapts to Your Face,“ was previously available on Apple’s Canadian YouTube channel. It’s designed to highlight the machine learning techniques used to allow Face ID to [...]

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