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8. Juli 2018

Apple Shares New ‚Memory‘ iPhone X Ad Promoting Face ID

Apple this afternoon uploaded a new iPhone X ad entitled „Memory“ to its YouTube channel, which is designed to promote Face ID and its ability to replace a password to log into apps and websites.

In the humorous spot, there’s a gameshow-style setup in an arena filled with people, starring a man tasked with solving memory challenges. A host asks him to complete a final challenge: „This morning, you created an online biking password. What is it?“

The audience gasps as the man struggles to remember the password, before whipping out his iPhone X with Face ID. After it scans his face, the iPhone inputs the password into the site [...]

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6. Juli 2018

Apple Shares Three New Soccer-Themed ‚Shot on iPhone‘ Videos

Continuing on with its World Cup-themed content, Apple this evening uploaded three new soccer-related videos in its popular „Shot on iPhone“ series to its YouTube channel, showcasing iPhone-captured content from Australia, Japan, and Berlengas Island, off the coast of Portugal.

The first video, „The Heart of Australia,“ features Aborigine girls playing soccer, while the second video, „The ‚Wa‘ of Soccer,“ features a group of monks playing a soccer match in Yatsushiro City in Kumamoto, Japan.

The Heart of Australia. Finding happiness through soccer, Aborigine girls embrace the sport to create new opportunities for [...]

 
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6. Juli 2018

Apple Shares App Store Retrospective Ahead of 10th Anniversary

Ahead of the App Store’s upcoming 10th anniversary on Tuesday, July 10, Apple today shared some App Store history, exploring significant App Store milestones and sharing testimonials from Apple execs, app developers, and more on how the App Store put mobile businesses first, transformed gaming, improved accessibility, bolstered health, revolutionized education, and changed lives.

The App Store launched on July 10, 2008 with a total of 500 apps, which Apple says ignited a „cultural, social, and economic phenomenon“ that has, over the past decade, created a place for iOS users of all ages to get the best apps. From Phil Schiller, Apple marketing chief: [...]

 
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14. Juni 2018

Apple Shares New iPhone X Photography Tutorial Videos With a Soccer Theme

Apple this morning shared five new iPhone X photography tutorial videos on its website and YouTube channel, with each taking a football (soccer in the U.S.) theme to celebrate the first day of the World Cup.

Each short video walks users through a series of step-by-step instructions on how to use the special shooting modes featured on the iPhone X.

The modes covered in the tutorials include Pano (panoramic), Burst mode, Slo-mo, and one covering best use of backlight when shooting on iPhone X.

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