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14. Juni 2018

Tim Cook Reflects on Steve Jobs, Apple Watch Saving Lives, and Politics on The David Rubenstein Show

Bloomberg Television today published a full-length interview between Apple CEO Tim Cook and David Rubenstein, one of three billionaire founders of private equity firm Carlyle Group, following a brief preview last month. The conversation took place at Cook’s alma mater Duke University on May 13.

Cook reflected on a wide range of topics, including his education and career path, relationship with the late Steve Jobs, the Apple Watch’s life-saving capabilities, politics, and social issues such as privacy, immigration, and equality.

On the subject of Apple’s earnings: Rubenstein: You’ve now been the CEO of Apple since about July of 2011. The [...]

 
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9. Mai 2018

Apple’s ‚Barbers‘ iPhone 7 Plus Ad Wins ADC Best of Show Award

At the 97th annual ADC Awards, which honors the best work in design, advertising, motion, and other commercial creative arts, Apple’s „Barbers“ ad for the iPhone 7 Plus won a Best of Show award.

First introduced in May 2017, the „Barbers“ ad features a barbershop where images captured with an iPhone 7 Plus are used to advertise the shop’s skills. The attractive images, taken with the iPhone 7 Plus Portrait Mode, cause customers to line up out the door.

„Barbers“ was just one of several ads that Apple used to show off Portrait Mode on the iPhone 7 Plus, which was the first device to offer the new feature. „Take [...]

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10. April 2018

Apple Working on TV Show Adapted From Isaac Asimov’s ‚Foundation‘ Novels

Apple has inked a deal for a TV series adaption of Isaac Asimov’s Foundation science fiction novels, reports Deadline. The series, created by Skydance television, is in development for straight-to-series consideration.

Skydance last June scored the rights to Asimov’s estate, and since then, David S. Goyer and Josh Friedman, who will serve as executive producers and showrunners, have been working on developing a TV show based on the Foundation books. Goyer has previously worked on „The Dark Knight,“ „Batman Begins,“ Ghost Rider,“ and more, while Friedman is known for „Terminator: The Sarah Connor Chronicles“ and [...]

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4. April 2018

Apple’s Upcoming Morning Show Drama Gets New Showrunner

One of the TV shows Apple has in the works, a „morning show drama“ starring Reese Witherspoon and Jennifer Aniston, is getting a new showrunner, reports Variety.

The original showrunner and creator, Jay Carson, had planned to work with Apple on the series, but he has departed over creative differences. Kerry Ehrin, known for „Bates Motel,“ is instead set to take over and is close to inking a deal with Apple.

Ehrin was the co-creator, executive producer, and showrunner of „Bates Motel.“

Apple has signed a deal for two seasons of the as-of-yet untitled morning show drama, each with 10 episodes. The show, based on the 2013 [...]

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