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30. September 2017

Apple Shares New Ad Showcasing Portrait Lighting Mode on the iPhone 8 Plus

Apple has released a new ad showcasing the new Portrait Lighting mode on the iPhone 8 Plus that lets users create dramatic studio lighting effects when shooting in Portrait mode.

Titled „Portraits of Her“, the ad features Shannon Wise of music group The Shacks walking along a sidewalk and singing the band’s 2016 single „This Strange Effect“ as the camera transitions through the Portrait Lighting mode’s range of effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.

The short ad concludes with the iPhone 8 Plus operator showing Wise her portrait photo as he taps through the various effects in the Camera app [...]

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7. Februar 2017

Apple Shares New ‚One Night‘ Ad Showcasing iPhone 7 Camera Performance in Low Light

As part of its newest „Shot on iPhone“ advertising campaign, Apple today uploaded a video entitled „One Night“ to its YouTube channel. The spot features videos and images captured by the iPhone 7 on the same night around the world.

The images come from 16 photographers across 15 cities on six continents and were all taken on November 5, 2016. Apple is using the photographs and videos as part of a „One Night“ print and billboard campaign that debuted last week.

According to Apple, the „One Night“ campaign is designed to showcase the low light photography capabilities of the iPhone 7, featuring the everything from [...]

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7. Januar 2017

Apple Shares ‚Take Mine‘ Ad Showcasing Photos Taken in Portrait Mode on the iPhone 7 Plus

Apple today shared a new iPhone 7 Plus ad on its YouTube channel, highlighting the Portrait Mode feature exclusive to Apple’s larger handset.

In the ad, entitled „Take Mine“, a young lady arrives at a Greek village to visit her grandmother. After greeting each other with open arms, the two women are seen sitting in a café, where the granddaughter uses a Rose Gold iPhone 7 Plus to take a picture of the elderly woman using the Depth Effect.

After previewing the shot, her grandma stands up in awe, taken aback by its quality. This catches the attention of others in the café, and a woman asks if she can get a picture, too. The young lady happily [...]

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28. September 2016

Spotify Launches Infinite ‚Daily Mix‘ Playlists Showcasing New and Old Music

Spotify has announced the launch of „Daily Mix,“ a new intelligent playlist system — in the vein of Discover Weekly and Release Radar — that puts together a „near endless“ collection of songs for users every day (via The Verge). The songs include a mix of music and artists they have listened to previously, as well as new music based off their interests.

When Daily Mix is updated each day, Spotify will introduce „between one and six mixes“ to each user, mostly depending on how broad their music tastes are. Each mix avoids specific labels and instead opts for visual album clues as to what’s inside of each, with four album [...]

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