Über 60 Millionen Nutzer zahlen für das Musikstreamingangebot von Spotify. Die Gesamtnutzerzahl ist noch viel höher. Tests
As it prepares to go public, Spotify has reached 60 million paid subscribers, reports TechCrunch. The 60 million mark comes nearly five months after the company announced its 50 million paid subscriber milestone in March.
When adding in customers who listen to the free ad-supported tier, Spotify has more than 140 million subscribers worldwide. Comparatively, Apple Music now boasts 27 million paying subscribers, a number Apple shared at its Worldwide Developers Conference in June.
Since its 2015 debut, Apple Music has been growing steadily by luring customers with exclusive album releases, concerts, and original television programming, but it does not offer a free [...]
Spotify is experimenting with a new podcast initiative that’s said to be aimed at gaining ground on the current leader in the field, Apple, as a way to convince Spotify users on iOS to stick around in the Spotify app, and not migrate over to Apple Podcasts. As of now, the podcast initiative is described as a „test,“ with Spotify launching a few original podcasts and running promotions for the shows to see how users respond (via Bloomberg).
Currently, podcasts on Spotify sit within the Browse tab of the iOS app and lack any highlighted featured section on the Home screen. Spotify’s new initiative seeks a way to change that and begin showcasing podcasts [...]
Music streaming service Spotify is close to signing a deal with Warner Music Group that would see artists under the label launch albums exclusively on Spotify’s $9.99/month paid subscription tier. Spotify has previously not restricted albums to its paid subscribers, but reports earlier this year said that the service would soon begin practicing in exclusives, and it now appears to be happening with Warner Music artists as the first potential exclusives for Spotify Premium users that would be unavailable to anyone on the free tier.
Spotify and Warner Music’s new deal „could be signed by September,“ according to sources speaking with Reuters. The [...]