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22. Dezember 2016

Apple Shares New ‚Go Swim‘ Ad for Apple Watch

Apple continues to position the Apple Watch as „the gift of go“ with a new ten-second ad called „Go Swim“ that shows an Apple Watch Series 2 being used in a backyard swimming pool. It is the seventh ad in Apple’s „the gift of go“ ad campaign for the Apple Watch this holiday shopping season.

The ads will likely appear on TV in the United States, and possibly elsewhere, alongside „Go Surf,“ „Go Ride,“ „Go Play,“ „Go Run,“ „Go Out,“ and „Go Dance“ ads shared earlier this month. Apple said it set a new Apple Watch sales record during the first week of the holiday [...]

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29. August 2016

Fitbit Announces Charge 2 With 4x Larger Display and Flex 2 With Swim Tracking

Following image leaks of two new Fitbit fitness trackers, the company today officially announced the Fitbit Charge 2 and Fitbit Flex 2. In addition, the Fitbit Blaze and Fitbit Alta wearables will receive a software update soon that brings new notifications, clock faces, and move reminders.

Fitbit Charge 2 (left) and Fitbit Flex 2 (right) Starting with the Fitbit Charge 2, the new device comes with a large OLED screen that includes a built-in tap display and is intended to capture all-day activity, including the usual statistics like step count, heart rate, calories burned, and more. Like other Fitbits, the Charge 2 allows for sleep tracking and wake alarms, and will also [...]

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