Spotify has begun a test for select users in Australia, allowing free tier listeners to skip „any“ audio and video ads that they come across „as often as they want,“ according to a new report by Ad Age. Currently, users who don’t pay for a Spotify Premium subscription ($9.99/month) have to listen to ads and can’t skip them.
Spotify’s head of partner solutions, Danielle Lee, explained that unlimited ad skipping is something the company is interested in because it will allow users to hear or watch only the ads they are interested in. As such, Spotify will know which ads each user lets play to the end, „informing Spotify [...]
Apple has been allowing developers and members of the public to test beta versions of new iOS, macOS, watchOS, and tvOS releases for quite some time now, and during today’s earnings call, Apple CEO Tim Cook provided insight into just how many people try out new software ahead when it’s officially released.
At the current time, Apple has „over 4 million users“ participating in its OS beta programs, according to Cook.
Public beta testers have access to iOS 12, macOS Mojave, and tvOS 12, three operating system updates that will be rolling out this fall after an extended beta testing period, while developers have access to iOS 12, macOS Mojave, [...]
Amazon has begun testing a small but useful new feature across its iOS app and mobile/desktop websites, allowing users to invite friends and family members to collaborate on a shopping list together. Amazon customers have long been asking for such a feature, and it seems like a small set of them have been selected to test it out ahead of a potential wider launch in the future (via Android Police).
On iOS, after you open the Amazon app and navigate to one of your wish lists, you’ll see a new prompt that says „Invite others to add or remove list items.“ If you tap this, you’ll get the usual iOS sharing sheet with options like AirDrop, Message, E-Mail, [...]
YouTube today announced on its Creator Insider channel that it is experimenting with a new Explore Tab on mobile devices, which is designed to expose YouTube viewers to content they might not otherwise experience.
The Explore Tab will recommend different topics, channels, or videos that wouldn’t typically come up in a user’s traditional feed. Explore Tab recommendations are still personalized and are based on viewing habits, but it’s essentially a greater range of content.
YouTube Director of Product Management Tom Leung explained the concept in the video announcing the feature.
The idea behind Explore is for viewers who say ‚Hey, [...]