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19. September 2017

Here’s a Look at the First Wave of Augmented Reality ARKit Apps Hitting the iOS App Store Today

With the launch of iOS 11 today, Apple has turned hundreds of millions of iPhones into augmented reality-capable devices thanks to the support of a new developer framework called ARKit. With this technology, iOS developers can more easily craft AR experiences for users on compatible iPhones and iPads, using each device’s built-in cameras, processors, and motion sensors.

As of now, the first wave of these apps are available for you to download and test on the iOS 11 App Store. The first apps range from game updates to practical everyday tools and even apps that encourage a healthier lifestyle, with more refined experiences likely coming in the future once developers get [...]

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13. September 2017

Everything Apple Announced Today in Five Minutes

Apple today held its annual September iPhone-centric event, and this year’s keynote saw the debut of some of the most impressive devices we’ve seen from the company in years.

It took Apple two hours to introduce the iPhone X, iPhone 8, iPhone 8 Plus, Apple Watch Series 3 and 4K Apple TV, but we’ve recapped the entire event in just over five minutes for those of you who would like to get a quick overview of all the announcements.

Subscribe to the MacRumors YouTube channel for more videos. The $999 iPhone X was the main event at today’s keynote, with the device featuring the most advanced technology ever available in an iPhone. It has an [...]

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12. September 2017

Apple’s Online Store Goes Down Ahead of iPhone X Event Later Today

Apple’s online store has gone down ahead of its first-ever event at Steve Jobs Theater in Cupertino, California later today.

Apple will provide a live stream of the event on Mac, iPhone, iPad, and Apple TV starting at 10:00 a.m. Pacific Time.

Related: Here’s When You Can Watch Apple’s First Event at Steve Jobs Theater in Time Zones Around the World

At the event, Apple is widely expected to announce the „iPhone X“ with an OLED display, wireless charging, and facial recognition. It is rumored the company will also unveil a new Apple TV with support for 4K video playback, and new Apple Watch Series 3 [...]

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2. August 2017

Transcript: Here’s Everything Tim Cook Said About Apple’s Impressive June Quarter Today

Apple today reported revenue of $45.4 billion and net quarterly profit of $8.7 billion, or $1.67 per diluted share, in its fiscal third quarter ended June 24.

Apple CEO Tim Cook and CFO Luca Maestri discussed the results on a conference call today. MacRumors has prepared a complete transcript of the call ahead.

Tim Cook

Good afternoon, and thanks everyone for joining us. Today, we’re proud to announce very strong results for our fiscal third quarter, with unit and revenue growth in all of our product categories. We’ll review our financial performance in detail, and I’d also like to talk about some of the major announcements we made in [...]

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