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16. September 2017

Advertising Groups Ask Apple to ‚Rethink‘ New Cookie Tracking Standards in Safari 11

In the upcoming version of Safari 11 on macOS High Sierra, Apple will implement a new „Intelligent Tracking Prevention“ feature that builds upon Safari’s default blocking of third-party cookies. ITP will greatly limit advertiser reach by placing new safeguards into Safari that use machine learning to suppress cross-site tracking and purge ad retargeting data after 24 hours.

In response, six trade and marketing organizations have written an open letter to Apple asking for the Cupertino company to „rethink“ its plan to launch Safari with these new „arbitrary“ cookie standards (via AdWeek).

The organizations argue that the [...]

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27. Juni 2017

New Apple Patent Describes Sleep Tracking System With Bedtime Ritual Sensing and Power Nap Function

A new patent filed by Apple in 2015, and published today by the United States Patent and Trademark Office, shines some light on what the company could be working on in regards to sleep tracking technology and its recent acquisition of Beddit. Called „Adjusting alarms based on sleep onset latency,“ the new patent describes in detail a system that could receive data from devices like an iPhone, Apple Watch, or a Beddit-like flat, flexible sensor, and intelligently track user behavior to help them get their best night sleep possible (via AppleInsider).

The patent explains that most people have typical bedtime habits recurring every night, such as going to the [...]

 
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27. Juni 2017

Apple Acquires German Eye Tracking Firm SensoMotoric Instruments

Apple has almost certainly acquired German computer vision company SensoMotoric Instruments, a provider of eye tracking glasses and systems, based on evidence compiled by MacRumors.

On May 2, Apple’s vice president of corporate law Gene Levoff, representing Delaware-based shell company Vineyard Capital Corporation, granted power of attorney to German law firm Hiking Kühn Lüer Wojtek to represent Vineyard Capital Corporation in all business related to the acquisition of SensoMotoric Instruments.

On June 16, SensoMotoric Instruments filed several documents with the German Company Register outlining new articles of incorporation. SensoMotoric’s previous [...]

 
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23. März 2017

Google Maps Introduces New Location Sharing Feature With Real-Time Friend Tracking

Google today announced an update coming to the iOS, Android, and desktop versions of Google Maps will introduce a way for users to share their real-time locations with friends and family. Google’s update differs from the location sharing in Apple Maps, Messages, and Find My Friends, which all lack the ability to follow friends around on a map in real-time.

In Google Maps on iOS, users will be able to tap into the app’s side menu, choose „Share Location,“ and pick from a selection of approved contacts who will see their current location. Contacts are pulled from existing Google accounts, and users can also send links through Messages to friends who [...]

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