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10. Januar 2018

Ad Firms Hit Hard by Apple’s Intelligent Tracking Prevention Feature in Safari

Internet ad firms are losing out on „hundreds of millions of dollars“ following the implementation of anti-tracking features introduced to Safari with iOS 11 and macOS High Sierra, reports The Guardian.

One of the largest advertising firms, Criteo, announced in December that Intelligent Tracking Prevention could have a 22 percent net negative impact on its 2018 revenue projections. Other advertising firms could see similar losses, according to Dennis Buchheim of the Interactive Advertising Bureau. „We expect a range of companies are facing similar negative impacts from Apple’s Safari tracking changes. Moreover, we anticipate that Apple will retain ITP [...]

 
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9. Januar 2018

CES 2018: Nokia Launching $99 Beddit-Style Sleep Tracking Accessory

Nokia is adding to its health accessory lineup with the launch of a new sleep tracking accessory called the Nokia Sleep (via The Verge), which is debuting at this year’s Consumer Electronics Show.

Like Apple’s own Beddit sleep tracker that it acquired back in May, the Nokia Sleep is a thin under-the-sheet accessory that has built-in movement sensors to track metrics like sleep length, sleep quality, and snoring, which can be viewed in the accompanying Health Mate.

Nokia Sleep will provide users with an overall sleep score, which is also how the Beddit sleep tracker works. Unlike the Beddit, though, it can integrate with other smart home products to do [...]

 
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30. November 2017

Google Facing UK Lawsuit Over Alleged Tracking of Safari Users Between 2011-12

Google is facing a collective lawsuit in the United Kingdom over its alleged snooping of iPhone users, according to a new report in the Financial Times. According to the lawsuit, led by a former director of the consumer group Which?, Google illegally gathered the personal data of millions of iPhone users in the U.K. between 2011 and 2012.

Veteran consumer rights campaigner Richard Lloyd alleges the search giant bypassed the default privacy settings on Apple’s smartphones which allowed it to track the online behavior of users browsing in Safari. Google then allegedly used the data in its DoubleClick business, which lets advertisers target content based on user browsing [...]

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29. September 2017

Safari 11: Tracking und Sicherheit

Im Internet läuft man Gefahr, dass das Surfen protokolliert und für Werbezwecke genutzt wird. Safari 11 steuert dem entgegen. Tests

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